People enjoy heat. I’m not a member of this wet-brow, runny-nose club, but I applaud anyone who dares to confront food that could possibly liquefy them. Doritos isn’t new to the ways of zesty, but they’ve introduced a pair of amplified flavors to help cross-promote Pepsi Max Cease Fire, a “cooling” brand of lime-infused soda eager to make a dent in the marketplace. This coupling of drink and chip is intended to provide the ideal snacking intensity, yet these Doritos retain a bit more snap than anticipated.
The labels read “1st Degree Burn” and “2nd Degree Burn,” so I suppose being startled by the heat of these newfangled Doritos is a bit foolish. After all, the fine folks at Frito-Lay have made the challenge crystal clear. Still, I proceeded to taste these chips with a certain degree of nonchalance, expecting nothing more than a slight tang and maybe a numb tongue. After all, these are Doritos, not some punishing, twisted Food Network challenge meant to bend time with a flexing of serious Scoville muscles. How hot could they be?
BRIAN ORNDORF 
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