Film Review – Syrup

“Syrup” takes on the cutthroat world of marketing, a battleground where
anything goes in terms of content, as long as it sells. The same
disposability applies to the employees as well, who often engage in pure
ruthlessness to secure work and reputation, handing the picture fanged
potential that’s aching for a smart directorial approach to lend the
material momentum and a biting sense of humor. “Syrup” doesn’t head in
that direction, instead self-consciously watering down its acid splashes
to appease sensitive moviegoers, introducing a dead weight romantic
subplot to soften the blow. It’s a spunky film, but only in frustrating
fits, with the majority of the feature overly concerned with its
appearance, generating a sliver of irony to go with all the mediocrity.
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