Film Review – The Lego Movie

“The Lego Movie” is a 100-minute-long commercial for the world-famous building bricks, but it’s marketing executed in a truly inspired manner. Taking advantage of the cinematic possibilities of the construction toy, directors Phil Lord and Christopher Miller explore a vast realm of color and cartoon snap, creating a boldly designed, stop-motion-style tour of the Lego universe, arriving with a pronounced sense of humor and an unbeatable sense of screen energy. It’s a snappy, amusing picture with a long list of characters to help flavor the film, but its greatest asset is imagination, living up to the promise of Lego play with a charmingly berserk creation that’s wickedly entertaining and effective as a tool to sell more bricks. Read the rest at Blu-ray.com