Film Review – Unfrosted

In 2007, stand-up comic and television star Jerry Seinfeld decided to try his luck in the film business, overseeing the creation of “Bee Movie.” It was an odd offering of family entertainment, and rarely was it laugh-out-loud funny, remaining a curious creative choice. Seinfeld is back on screen with “Unfrosted,” reteaming with his “Bee Movie” writers (Spike Feresten, Barry Marder, and Andy Robin) to make a farce out of breakfast food history, screwing around with the details concerning the development of Pop-Tarts. It’s a battle of industry titans, with the material attempting to turn the war between Kellogg’s and Post into a zany affair packed with cameos and visual reminders of the 1960s. And, again, rarely is it laugh-out-loud funny. Seinfeld takes a starring role in the endeavor, also directing “Unfrosted,” giving him almost full control of the picture, which tries hard to be wacky and snappy, but the silliness of it all is mostly mild. At least until it turns borderline tasteless. Much like the toaster pastries celebrated in the feature. Read the rest at Blu-ray.com