There are times when it’s painfully clear that precious drops of life are being wasted, and I experienced one of these moments on March 15th, when I spent the better part of a day blindly chasing around the “Dentmobile,” sent to Phoenix to promote the upcoming Batman sequel, “The Dark Knight.”
If you’ve been inside a grocery store lately, you may have noticed the ice cream section now takes up nearly half of the available square footage. Cold treats are huge business these days, with every conceivable jumble of flavors out there to make sure you stay the hell out of the average Coldstone or Dairy Queen. It’s war, didn’t you know?
This could very well be the most preposterous thought I’ve had in a long time.
Last year, on October 28th, I submitted a review for "Saw III" on rottentomatoes.com. My quote for the film was “If it's Halloween, it must be Saw. And if it's Saw, it must be God awful."
Sure, a cynical, sassmouth thing to write. What can I do? I have to compete for space with so many critics, occasionally you need a snappy hook.
It’s common knowledge the studios scan Tomatoes for advertising quotes and to get a better idea how their film is surviving in the world of reviews.
Cut to this Halloween, and this “Saw IV” poster shows up in movie theaters…
Strange, huh?
Who knows where the quote was taken from. I’m sure I wasn’t the only guy with that particular quip. However…it’s suspicious. Extra fun comes from the thought that Lionsgate used a quote from a negative review. Well, extra fun for me.
BRIAN ORNDORF 